Post by nurnobisorker02 on Feb 28, 2024 6:18:27 GMT
In dollars and couponed investments, while debt funds and money market funds continued to be promoted to offer clients attractive special rates. ▪The Bank launched a new Build Your Kitchen Kit campaign, which will reward customers who open their account or increase their balance in deposits by Ps. 10,000 or more for three months and must have used our Digital Banking at least once a month. The campaign aims to increase account opening and attract money in average balances through a tangible incentive (a kitchen accessories kit). Starting in March 2021, customers can purchase their Car or Motorcycle Insurance within SuperMovil. With this new function, the Bank increases the range of products it offers to customers through digital channels.
During the quarter, constant improvements have been made and new functionalities have been integrated into the SuperMovil app focused mainly on fraud prevention, which is how +30 new security improvements have been added. ▪The Bank continues to develop products with secure technologies for use Anhui Mobile Number List in electronic commerce. In February 2021, the Digital Debit Card was launched and in March 2021, 38,000 cards have been adopted, which represents a reach of 47% of the annual goal. ▪Through campaigns and the use of digital credit cards, adoption of 483,000 digital cards has been achieved (+150% compared to the previous year). Likewise, seasonal discounts were offered for Easter when using the digital credit card with the Wallet application, seeking greater conversion to digital channels.
As of February 2021, 48% of product sales were made through digital channels, compared to 30% a year ago. Composition of the Santander México Credit Portfolio As of 1Q21, Santander México's total credit portfolio decreased 8.0% compared to the same quarter of 2020, highlighting the interannual growth of 14.2% in Mortgages, 7.2% in Consumer and 4.8% in Government Entities and Financial Entities. SMEs With a portfolio as of 1Q21 of $60,415 million, Santander continues to support Small and Medium Enterprises in the country, a sector that highly drives employment and economic activity. As of 1Q21, SMEs represent 8.5% of Santander México's total credit portfolio, with solid solvency levels. Mortgage credit The mortgage loan portfolio reached $177,250 million, representing 24.8% of the total credit portfolio.
During the quarter, constant improvements have been made and new functionalities have been integrated into the SuperMovil app focused mainly on fraud prevention, which is how +30 new security improvements have been added. ▪The Bank continues to develop products with secure technologies for use Anhui Mobile Number List in electronic commerce. In February 2021, the Digital Debit Card was launched and in March 2021, 38,000 cards have been adopted, which represents a reach of 47% of the annual goal. ▪Through campaigns and the use of digital credit cards, adoption of 483,000 digital cards has been achieved (+150% compared to the previous year). Likewise, seasonal discounts were offered for Easter when using the digital credit card with the Wallet application, seeking greater conversion to digital channels.
As of February 2021, 48% of product sales were made through digital channels, compared to 30% a year ago. Composition of the Santander México Credit Portfolio As of 1Q21, Santander México's total credit portfolio decreased 8.0% compared to the same quarter of 2020, highlighting the interannual growth of 14.2% in Mortgages, 7.2% in Consumer and 4.8% in Government Entities and Financial Entities. SMEs With a portfolio as of 1Q21 of $60,415 million, Santander continues to support Small and Medium Enterprises in the country, a sector that highly drives employment and economic activity. As of 1Q21, SMEs represent 8.5% of Santander México's total credit portfolio, with solid solvency levels. Mortgage credit The mortgage loan portfolio reached $177,250 million, representing 24.8% of the total credit portfolio.